Scrubs

 OUR CLIENT

Strategic Partners, Inc. is the leading nursing apparel and footwear company in the United States. They distribute a wide range of brands including Cherokee, Disney, Baby Phat and Rockers Footwear.

WHAT WE DID

SPI identified a gap in their market: no high quality media existed for advertisers (such as themselves) to reach nurses. So they decided to create their own. Mind Over Media conducted market research, created a business plan, and developed, from the ground up, Scrubs-- the first and only national quality lifestyle magazine and website for nurses. 350,000 copies of the magazine are delivered annually to retailers nationwide, and the website, scrubsmag.com, is a content- and community-rich destination that invites nurses to be part of a conversation. Scrubs is positioned to reach a wide swath of SPI customers and become a valuable platform for other marketers in the health, beauty, food and pharmaceutical categories.