Fern Kershon

Fern Kershon is an experienced media strategist with a proven track record of successful initiatives specializing in start-ups and emerging businesses. Fern helped launch Caring Today, a break-through family caregiver publication, and broke new categories of business for Medizine.com, the largest provider of health education. Having held management positions at major media companies such as Primedia, Cowles and Ziff-Davis, Fern is a seasoned negotiator with in-depth knowledge of all aspects of media planning, buying and selling. Fern’s 360-degree insight assures best rate packages,optimum positioning programs and valuable ROI for every media spend.