Paris Lia

Paris cut her teeth professionally at a number of media firms around Los Angeles, including Fremantle Media, Incognito Entertainment, and The Rogers Group. Her track record includes work with a healthcare 2.0 startup in 2007 where she did an immense amount of research related to product and content development. She pioneered the social media marketing initiative, helping to craft the company's online voice and presence. She is a senior editor at Mind Over Media, translating brand positioning into web and mobile content.